According to Legal Futures’ website http://tinyurl.com/cb44eds Riverview Chambers are marketing a fixed-fee divorce service to high net-worth couples who have assets worth in excess of £500,000. This got me thinking. I wonder how many couples with a house, pensions and other bits and pieces worth £500,001, believe themselves to be in the high net-worth category?
The high-net worths are much sought after divorce clients it seems. If you had the time to look at profiles of half the family lawyers in England & Wales, I reckon between 33-50% would say something about specialising in high net-worth cases. Which always makes me wonder who is marketing themselves at the no, low and medium net-worths?
It’s odd because divorce stats show that people with money tend not to divorce. Crudely speaking, people with less money are more likely to divorce. Not only is it rather demeaning (for them and the lawyers) to identify target customers so blatantly by their wealth, but doing so suggests a lack of understanding about a diminishing divorce market.
So long as most lawyers don’t know how to market effectively, that gives their competitors a real advantage. So please don’t tell anyone about this blog. Let’s just keep it between ourselves.